What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Knockaround
Knockaround is a California, United States-based eyewear brand on shopify — approx 12.5M annual revenue, 43 employees. Preliminary monthly savings range: $8.9k–$50.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes. We scanned 6 public pages across Knockaround — shipping policies, product pages, help content, and checkout signals and identified 8 likely shipping issues (4 high-severity).
ShipXray Scorei
21/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$8.9k–$50.0k
Preliminary monthly opportunity
More precise after deeper audit
$50.0k$25.0k$0
Signals foundi
14/ 18
Public website signals detected
Connect data to unlock more signals
Free shipping offered · International shipping · Carrier mentions · Warehouse location
More connected data reveals more issues
Shipping issues detected (8)
Sorted by severity- High!
Shipping is locked to a single carrier (USPS). No failover exists for outages or rate hikes.
One carrier covers every lane — limited leverage.
Recommended fixInstall a TMS (Shippo, ShipStation, or EasyPost — all roughly 30 min on Shopify). Enables rate-shopping across carriers, automatic failover when one carrier has an outage, and bulk label generation.
See exact steps for your store → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
No stated policy → case-by-case judgement.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - High!
Single-carrier setup (USPS) with 2 zones — no zone-1 failover.
Recommended fixAdd zone-based routing: USPS Ground Advantage for zones 1–4 (cheaper than UPS/FedEx ground), UPS or FedEx for zones 5–8 (more reliable on longer distances). Most TMS platforms support rule-based routing out of the box.
See exact steps for your store → - High!
Your shipping policy does not name an international carrier — intl buyers can't verify how their order will arrive.
Intl orders need a named carrier.
Recommended fixList the carriers you use for each region in your shipping policy: USPS / DHL eCommerce for sub-$200 orders, FedEx International / UPS Worldwide for higher-value. Include estimated delivery windows by region.
See exact steps for your store → - Medium!
Checkout is USD-only, but you accept orders from INTL.
USD-only intl checkout drags conversion.
Recommended fixEnable Shopify Markets (free on Shopify Plus, available on Standard) for native presentment currencies. International buyers see local currency, you still settle in USD. Reduces card-network FX fees by 1–3%.
See exact steps for your store → - Medium!
No TMS detected. USPS is your only carrier. Every label is generated by hand from one portal — no rate comparison, no failover.
Recommended fixMove to API-based rate shopping via a TMS. Shippo, ShipStation, EasyPost, and Pirate Ship all expose multi-carrier rate quotes and pick the cheapest at label-print time. Saves 4–8% on label spend vs single-carrier portal pricing.
See exact steps for your store → - Medium!
Your Shopify legal 'Shipping policy' body is empty. The link in checkout footer leads nowhere.
Buyers click the Shipping policy link from checkout footer expecting terms; a blank body signals an incomplete store.
Recommended fixFill in Settings → Policies → Shipping policy in your Shopify admin (about 5 minutes). Paste the text from your storefront policy page so the checkout footer link resolves to actual content. Shop reviewers flag blank policies during audits, and buyers click the link expecting terms — a blank page reads as an incomplete store.
See exact steps for your store → - Low!
Installed retention apps (rebuy, loop) but no subscribe / loyalty surface visible.
Retention stack idle from buyer perspective.
Connect to unlockAudit of which installed retention apps generate revenue vs. which sit idle. Per-app activation lift and attribution from your real checkout flow.
Authorize full audit →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping, returns, refund policy, warranty policy · 6 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
43
Revenue
$12.5M
Founded
2005
HQ
San Diego, California
Catalog (products / variants)
50 / 3,128
Carrier
Not detected
Shipping stack
Shopify Plus
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Eyewear brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 4/30/2026, 3:52:07 AM